What are B2B Review Sites?

In today’s competitive market, establishing a strong online presence for your business is more important than ever.

One way to achieve this is to use B2B review sites. These platforms give businesses the opportunity to showcase their products or services and get valuable feedback from industry expart and users.

So, what exactly are B2B review sites? B2B review site is a platform where your product or service is added. By this, your users or industry experts will provide reviews on your product or service. Whether your product is good or bad here they will basically provide star rating and describe your product through comments that they feel using your product.

But why should you keep good ideas about this review site? For new or old, they provide a great opportunity for businesses to gain credibility within their target market.

With positive reviews from other reputable companies, potential clients are more likely to trust your brand and choose you over competitors. And this will increase the tendency of your sales to increase.

Additionally, B2B review activation can also improve your search engine rankings.

These platforms have many top domains and often appear at the top of search results in google.

So when a person searches for a client owned business, your positive review can be among the top results if your company.

Here are the top 15 Review sites you need to Know-

1. KahaSales

Kahasales is a top B2B review website that helps businesses showcase their products/services to many potential buyers.

This platform offers clear, fair reviews on many products and services.

Kahasales focuses on being clear and accurate using reviews based on detailed research and real user feedback.

This B2B review platform helps B2B companies succeed by offering more than a review platform. It acts as a networking hub, giving businesses tools to make connections, get referrals, and grow in their industry.

Founded: 2022

Notable about Kahasales:

• Kahasales has a user-friendly interface that makes it easy to find product and service reviews and ratings.
• The site provides detailed reviews from experts and users, offering a balanced view.
• Kahasales provides detailed information about a company’s profile, products, services media, mission and more.
• Kahasales checks the identity of reviewers to ensure the reviews are real.
• An easy rating system helps users make quick and informed choices.
• Kahasales has helpful customer support for any questions or issues.
• The review site has strict rules for reviewers. Reviews are anonymous, but reviewers must verify their identity.
• This platform highlights each business’s strengths and weaknesses, listing pros and cons to help users choose.

Ideal for: Small-business buyers, B2B software providers, or service-based software companies, Any type of business you can add.

How do they sort companies?

Companies are ranked using different methods to provide accurate and useful information.
The process includes user reviews, expert opinions and factors such as revenue, customer satisfaction and market presence.

User reviews show real-life performance, while expert opinions provide insight into industry positioning and expertise.

By combining these measures, Kahasales offers clear and reliable company rankings in various fields.

Review length:Kahasales aims to keep reviews short but detailed enough to offer more than a basic recommendation.

Monetization method: Kahasales is free for visitors; Sellers can add their products or services here at a low cost for web traffic and sales opportunities. You can find more details on the Kahasales website.

Automated review invitations?

To motivate users to leave reviews. Vendors can run review campaigns to get more customer feedback. 

About page: https://www.kahasales.com/about

Blog overview: https://www.kahasales.com/resources/

FAQ page: https://www.kahasales.com/faq/

2. G2 (formerly known as G2 Crowd)

G2, once called G2 Crowd which is the best leading online review website for business. This review site is perfect for business listing.

The platform gives users essential information such as product details, customer reviews, pricing,  company information and features.  

Users can rate the product from 1 to 5 stars, making it clear to others whether the product is good or bad.

Whatever, it is well-known in the industry. G2 is trusted for fair and honest reviews, helping to build trust in business growth. More than 80 million B2B buyers use G2 to find proper business solution.

Founded: 2012

Notable about G2:

• G2 has filters to help find the best services/software for your needs.
• Website visitors can see if a reviewer is a verified user and how active they are on the platform.
• G2 offers over 1,200 software categories to choose from.
• Users can record and share their feedback using the “video review” option.
• 80 million B2B buyers use G2.

Ideal for: Software/Service businesses in any category.

How do they sort companies?

G2 stands out from other review sites by using the “G2 score” for sorting. This score considers the review’s date, the amount of feedback. If the reviewer shared their identity and company, if they currently use the product, and the level of community interaction in the review.

Review length: G2 review length. Short enough to get many, but detailed enough to offer more than basic comments.

Monetization method:

G2 makes money by selling buyer intent data to vendors. Also takes affiliate commission.
They offer a content subscription. It allows sellers to license G2’s reviews and reports to improve their marketing

Automated review invitations?

Vendors can run review campaigns to gather customer feedback. They can send emails to customers and offer gift cards for reviews from users.

About page: https://company.g2.com/about

Blog overview: https://learn.g2.com/

FAQ page: https://help.g2.com/hc/en-us

3. Capterra

Capterra is the best leading software review website. This user review site is part of Gartner Digital Markets, which is owned by Gartner.

When you list your software on Capterra, it automatically appears on GetApp and Software Advice, two other sites in the Gartner network.

Capterra offers an easy-to-navigate interface and features over 1.5 million valid reviews, with thousands of new reviews added every month.

This makes it a great platform for businesses seeking trustworthy software reviews and insights.

Founded: 1999

Notable about Capterra:

• Capterra has strict rules for reviewers. Reviews are anonymous, but reviewers must provide their identity for Capterra to verify. This process helps prevent fake reviews and ensures each review is fair and honest.
• The platform offers more than 700 software categories.
  
• Capterra provides user reviews, company profiles, product descriptions, and mission statements.
  
• Users can see strengths and weaknesses of each profile, as Capterra lists both pros and cons for informed decisions.
  
• Over five million users visit Capterra monthly to find the best business software.

Ideal for: Small business owners seeking expert guidance in B2B software solutions.

How do they sort companies?

Gartner Digital Market companies are first selected by sponsored vendors who bid for the top spot on Capterra category pages. Non-bidding vendors appear after the lowest bidder. Non-bidding sellers are ranked based on the number of reviews. Another option is the highest rated category. This system ensures that users find the best software solutions quickly and easily.

Review length: Reviews on Gartner-owned sites are brief and provide quick insights.

Monetization method: Capterra is a free platform for users because vendors pay for website traffic and sales leads. Learn more on theCapterra website.

As a side note, all vendors, regardless of payment, are listed in Capterra directories.

This helps visitors get all the information they need before buying.

Automated review invitations?

To boost user reviews, our free Reviews as a Service (RaaS) program sends targeted emails to customers, requesting software reviews. Capterra offer gift cards as an incentive for their feedback. This strategy effectively increases user engagement and improves software ratings.

About page: https://www.capterra.com/our-story/

Blog overview: https://blog.capterra.com/

FAQ page: https://www.capterra.com/faq

4. GetApp

GetApp is a popular user review site where users can leave reviews on products or services they have purchased.

It is one of Gartner’s companies that manages this GetApp.

What makes GetApp special is its feature that lets users compare software side by side with free tools and detailed info. The site has many categories and subcategories for easy comparisons of different products.

Founded: 2009

Notable about GetApp:

• GetApp verify reviews and reviewers using LinkedIn accounts.
• The site’s search can be customized by industry and business size.
• GetApp gives personalized recommendations based on your profile and past interactions.
• Users can search over 5,000 app reviews in various categories to find the software they need.

Ideal for: B2B companies can attract buyers looking to compare features of products and services for small and medium businesses.

How do they sort companies?

Vendors are listed as sponsored vendors on the Gartner Digital Market when they bid for the top place on category pages.

Sellers who do not bid appear after the lowest bidder. GetApp offers a “Most Relevant” sorting option.

It sorts the results based on the buyer’s past interactions on the site

Review length: Reviews on review sites owned by Gartner are typically short-form.

Monetization method:

Automated review invitations?

Free Reviews as a Service (RaaS) programs help collect customer feedback. They ask users to review software via email. To encourage participation, they offer gift cards as rewards.

About page: https://www.getapp.com/about/

Blog overview: https://www.getapp.com/resources/

FAQ page: https://www.getapp.com/reviews_faq

5. FinancesOnline

FinancesOnline is the best B2B software/service review website that ranks high on Google. Positive reviews on our platform increase sellers’ visibility, enhancing their online presence. FinancesOnline understands that choosing software can be confusing. And that’s why they launched this platform. Real, honest feedback from users helps businesses find the right tools to succeed and grow

Founded: 2014

Notable about FinancesOnline:

• FinancesOnline uses a customer satisfaction algorithm. Calculating a business score based on reviews, comments and social media feedback provides a reliable measure of user satisfaction.
• This business reviews platform gives a verified quality badge to products after expert review. They check the quality of the product and the credibility of the provider. Important factors include customer support, Score, user satisfaction and verified contact details. Products that pass these tests receive the badge, showing that they are high-quality and reliable.

Ideal for: B2B Software vendors

How do they sort companies?

About page:https://financesonline.com/

Blog overview:https://reviews.financesonline.com/

FAQ page: https://reviews.financesonline.com/

6. GoodFirms

Founded: 2014

Notable about GoodFirms:

• Reviewers are verified through their LinkedIn profiles, which adds an extra layer of credibility and trust. This ensures that the feedback you read comes from real professionals.
• GoodFirms accepts video testimonials, allowing users to share their experiences in a more personal and engaging way. Video testimonials can be more impactful because they convey emotion and authenticity better than text.
• The website offers a feature where visitors can compare the prices of multiple companies for the same products and services. It helps users find the best deals and make more informed choices.
• GoodFirms includes a discussion platform on the website. Here, multiple customers can engage in conversations about various products and services, sharing their insights and opinions. This community interaction can provide valuable perspectives and tips.
• GoodFirms features unique case studies that highlight current trends and emerging technologies in various industries. These case studies offer deep insights and real-world examples that can inspire and guide businesses.
• With in-depth research and an extensive catalog, GoodFirms equips buyers with the information they need to make business decisions. The platform’s thorough approach ensures users have access to the latest data and expert analytics, helping them choose the best solution for their needs.

Ideal for: B2B software vendors aiming to compete on price

How do they sort companies?

Companies can be categorized by sponsorship, number of reviews, and highest ratings. 

Review length: Reviews are brief, often using short sentences. They highlight the pros and cons and features used. Reviewers may mention that they “switched” from another product or “also considered” options.

Monetization method: The platform is free for visitors and provides various sponsorship pricing options for vendors.

About page: https://www.goodfirms.co/why-goodfirms

Blog overview: https://www.goodfirms.co/blog

FAQ page: https://www.goodfirms.co/faqs/

7. Software Advice

Software Advice is one of three software review brands owned by Gartner. Listings on Software Advice also appear on Gartner’s other two review sites.

Software Advice helps busy buyers who don’t have time to research on their own. Buyers can talk to experts for personal help. Unlike other review sites, Software Advice offers free phone calls with software experts to guide buyers through their choices.

Founded: 2005

Notable about Software Advice:

• Software Advice shares report showing the best software in different categories.
• After a 15-minute talk with an advisor about your goals, needs, and budget, Software Advice will email you a list of software suggestions.

Ideal for: Small and medium business software buyers can get help finding software that meets their needs.

How do they sort companies?

Gartner Digital Market ranks Sponsored Vendors, the highest bidders, first. Non-sponsored vendors are sorted by the number of reviews.

Software Advice also lists by user reviews, average rating, and alphabetically (A-Z).

Review length: Reviews on Gartner-owned sites are typically short. 

Monetization method: Software Advice uses a pay-per-click system where vendors pay for each ad click. Sometimes, they use a pay-per-lead system, charging vendors only when a good lead is created by a third party.

Automated review invitations?

To get users to post reviews, the free Reviews as a Service (RaaS) program emails customers, asking for software reviews and offering gift cards as rewards.

About page: https://www.softwareadvice.com/about-us/

Blog overview: https://www.softwareadvice.com/resources/

FAQ page: https://www.softwareadvice.com/resources/reviews-faqs/